Achieve Twin Cities

Equipping young people for careers, college & life

Expanding reach

Achieve Twin Cities provides career and college readiness programs to students in Minneapolis & St. Paul. We have been Achieve's long-term web partner for years. Most recently, we refreshed the branding and architecture of the Drupal site alongside an organizational shift. Achieve Minneapolis became Achieve Twin Cities, reflecting the work they now do across the metro area.

The new site is modern, clean and bright and tells the story of their ever-expanding impact.

Responding to users' natural behavior

The latest redesign was led by a deep dive into user behavior research. We examined site analytics, scroll maps and heat tracking to understand what content most interested users. The new site reflects that user-first mentality. Even though Achieve's audiences have expanded, the site is leaner and simpler—getting people quickly to what they need. As part of the refresh, we also revised their brand's color palette to increase site accessibility.

putting users first

The new site supports increased engagement by prioritizing high-traffic, high-click content.

more accessible

The most recent redesign made many color and font changes to better align with WCAG accessibility guidelines.

simplified giving

Achieve manages many different donation types for their organization and Minneapolis Public Schools. The new site simplifies and clarifies giving options.

what we did

• User research
• Analytics & heat tracking
• Content inventory
• Architecture
• Wireframes
• Branding
• Design
• Content migration
• Drupal development
• Donation integration
• Ongoing support

Next Project

Friends of the Hennepin County Library
FHCL is the fundraising arm of Hennepin County Library. The library is all about community, and so is the FHCL design. Both the design and its customized content put the community front and center.